Have you thought about how many benefits you can get by implementing a citizen or customer relationship management portal?
One of the most precious values of a company is the customer. Conquering and maintaining it are goals that every organization must have, so good institutions do not strain efforts to develop strategies focused on this. The relationship with the customer or citizen deals with something that’s more than a technological solution of data management, it’s a business strategy that aims to anticipate the client needs and generate opportunities for the conquest of new customers.
Aspects such as good service, customer satisfaction and brand loyalty come upon, much because of the new technologies that increasingly bring companies closer to their customers, offering a great diversity of communication channels.
The Internet structures this dynamic, expanding the interaction between the customer, companies and their products
The portal has as its operational pillar the management of a huge database. To be efficient, this base must be kept organized and validated, since it’s the one who will assist in the actions to recognize, attend and give the due attention to the client. Thus it is critical that the company builds specific and standard mechanisms to gather information about customers to feed its database.
Each client has its specificities and when treating it in a particular way you create a bond and increase the commercial life cycle
The information exchange between clients and employees of the company, through relationship portals, allows the creation of a history (register data, purchases, complaints, comments), which targets the strategies to be established in all organization areas.